Anyway you look at it, if you really want your website to be a success, you must have a strategically worked out digital marketing plan regarding your website visitors and what action you want them to take. Most other companies with websites don’t do this so you can set yourself apart from the rest of the pack. Your website is your image to the world and can be a great business tool for sales and business leads.
Always focus on your visitors. People are searching the Internet for answers. Give your visitors the information that they need as soon as they arrive to your website by making sure the linking structure is easy to navigate. You will also need to understand what your targeted visitors will be looking for and you can then address their needs clearly on any page that they arrive on.
Your website is your business image to the world but keep in mind to design it around your targeted customers. If you are selling to only corporate customers, you will then need a professional and polished look. If you are only focused on the older crowd (Baby Boomers), design your website with a larger font and a high contrast. If you are into social media marketing as well, integrate popular social media elements that you are connected to on your website. Lots of ready-made badges and scripts are available for the popular social media tools and channels.
Call to action:
What action do you want your visitors to make that arrive to your website? Sign up for a newsletter? Contact? Buy? If your pages don’t include any call to actions, what is the point of getting visitors to your website at all? Make the steps that you want your visitors to take easy. Also make it visible and clear for your website visitors by designing a single primary action into your web page.
A website that gets positive results always focuses on the needs of their visitors. It is all about them and not about you.