Website Conversion Architecture
The final step (or where the rubber hits the road) that validates and measures a successful online presence is to convert your website visitors into customers. This is where the art of Conversion Architecture comes into play. The guiding philosophy is that all websites must have a persuasive nature or purpose. Incorporation of conversion architecture elements into your site build will result in more visitors doing what you want them to do online – whether that is signing up for a newsletter, contacting you via email, or purchasing your products or services.
It starts by defining your business goals and target audience, and then ensuring that every element of your site persuades visitors to take your desired actions. Every click on your website is a step closer toward conversion. These elements include: persuasive copy, call-to-actions and conversion tools like live chat or click-to-call technology. Whether or not your company uses online marketing tools and techniques, such as search engine optimization (SEO), social media marketing, etc…your website can be your primary marketing vehicle.
A key strategy is to ensure every element of your online digital solution takes into consideration the majority of users and their different profiles. Therefore, you must incorporate multiple acquisition channels with a range of offers to appeal to the various user profiles.
The Expertise you need to Convert Clicks into Profit
Clean, clear site architecture will ensure that your customers have all the essential information they need about your business offerings in order to complete the call-to-action of that page. The key to increasing your website conversion rate is optimizing every aspect of your web architecture with the goal of establishing a connection between your potential customers and your product. You may be losing a percentage of your business because of poor site function, design, or navigation that creates friction to your visitors. Don’t make the same mistake as your competitors.
WSI specializes and prides itself in strategizing a web-based architecture that will streamline your business activities and increase your company’s site conversion rates. By expertly tailoring your site to the needs of your customers, we can develop solutions that will boost your online revenues.
Considering today’s competitive online environment isn’t it time to get serious about holding or increasing your market share? Contact WSI for a complimentary consultation to review your current situation and future goals.