As we embark on the journey of another year, we wanted to re-visit the principles of the WSI Lifecycle™ as they relate to defining a digital agency’s role in boosting your marketing efforts. With so many marketing tactics available, and even more digital agencies to deliver them, it’s no wonder companies – both large and small – are overwhelmed and don’t know where to start. The funny thing about choice is the more variety you have, the harder it is to make a decision. Let’s try to clear some of the fog, shall we?