To say that the meaning of the expression “word-of-mouth” has changed over the past 10 years is an understatement. Word-of-mouth used to describe the act of sitting down to lunch with five of your friends or colleagues and telling them good (or bad) things about the latest product or service you purchased. These friends might relay your message to one other person in their circle, and in total, you are responsible for spreading news about this product or service among 12-15 people over the course of a day
The savvy salesperson knows traditional selling methods are no longer worth the time, money and effort. With almost 90% of potential buyers conducting their pre-purchase research online and 60-70% of sales taking place from these inquiries, using social media for lead generation is a no-brainer. Social selling gives you unfettered access to buyers when they are doing their online research so you spend all your time dealing with people who are ready to buy rather than wading through hours of cold call rejections.
We believe that showing is better than telling. When we let you in on what we’re doing, it’s easier for you to connect with and make sense of the content. On top of that, it confirms to you that we practice what we preach, which should be important to you no matter what you’re buying. If a company doesn’t use its own products and services or practice its teachings, what does that tell you about the company?
Most people, in one way or another, have their own personal love for movies. Whether it’s a specific love for film itself or the memories tied to movies that pull you back to the time and place where you first saw them, moving pictures have been a significant part of our culture for over 100 years. Even the phrase, “let’s go to the movies” is something that seems passed on from generation to generation, like a precious family heirloom meant to be treasured.
After doing a good job building an email database, you’ve got a decent list of prospects and clients to contact. You know what you want to say and you believe you can remain relevant and interesting. You’ve got ideas for list segmentation and data tracking is in place. You think you’re fully setup for email marketing success, but are you missing something?