It is well documented that more and more people searching online are looking for local businesses (especially on mobile devices). Your business can benefit greatly with local SEO services allowing you to stand out in the search results.
PPC campaigns are often the source of wasted marketing dollars that drip, drip, drip into the abyss, never to be reclaimed. Okay that’s a little dramatic, but leaky bucket PPC campaigns are all too prevalent. You can’t just set and forget your PPC campaign, regardless of whether you’re working with the omnipotent AdWords or experimenting with social PPC.
Publishing a constant flow of new content is no longer just a nice idea for businesses to demonstrate their expertise; it has become a vital online marketing activity for improving search engine rankings, driving website traffic and nurturing existing leads.
Updates like Google Panda, Penguin and Hummingbird, have made it harder than ever for website owners to maintain top search engine rankings.
PPC (also called pay-per-click, paid search advertising and google adwords) is about more than just clicks, conversions and search engines. The sooner you realize that PPC offers more than just a steady stream of website visitors who you don’t even need to think about, the sooner you’ll be able to boost your business’s bottom line.