As we embark on the journey of another year, we wanted to re-visit the principles of the WSI Lifecycle™ as they relate to defining a digital agency’s role in boosting your marketing efforts. With so many marketing tactics available, and even more digital agencies to deliver them, it’s no wonder companies – both large and small – are overwhelmed and don’t know where to start. The funny thing about choice is the more variety you have, the harder it is to make a decision. Let’s try to clear some of the fog, shall we?
The continuing evolution of social media networks, growing popularity of user review websites and more informative search results, makes it easier than ever for people to do their due diligence on your business.
A large-scale digital marketing strategy is a complex undertaking, which is why before you know it – and even though you have the best of intentions – things can get messy. Too much of this tactic, not enough of that one; a dash short on cohesion, a lack of collaboration. One tiny misstep can often send an entire digital marketing strategy careening off track. However, when the perfect mix of digital marketing solutions comes together, success can flow.
It’s a fierce world out there. 581,173 companies were formed last year in the UK alone. That’s a new potential online competitor for some other company every minute. In one country. If you’re in business and you don’t believe there are people out there trying to steal your exact customers – as in the ones who are paying you money right now – then you’ve already lost. It’s happening, and there are things your company needs to know.
If you’re in a competitive space, the challenge is for you to stand out against the competition.
Inbound marketing isn’t about selling to customers. Rather, it’s about positioning yourself as a trusted source of information.
That way, when customers are looking for advice and insight, they’ll come to you first. Eventually, they’ll trust you enough to buy from you.