It’s a fierce world out there. 581,173 companies were formed last year in the UK alone. That’s a new potential online competitor for some other company every minute. In one country. If you’re in business and you don’t believe there are people out there trying to steal your exact customers – as in the ones who are paying you money right now – then you’ve already lost. It’s happening, and there are things your company needs to know.read more
Updates like Google Panda, Penguin and Hummingbird, have made it harder than ever for website owners to maintain top search engine rankings.read more
The technology is developing at the speed of light, and along with it, web and consumer behaviour. Likewise, your company’s website must also evolve. To make sure your website is working well, you need constant development. Sometimes a company’s needs have changed so drastically it’s more sensible to make a brand new site.read more
If you’re in a competitive space, the challenge is for you to stand out against the competition.
Inbound marketing isn’t about selling to customers. Rather, it’s about positioning yourself as a trusted source of information.
That way, when customers are looking for advice and insight, they’ll come to you first. Eventually, they’ll trust you enough to buy from you.read more
We believe that showing is better than telling. When we let you in on what we’re doing, it’s easier for you to connect with and make sense of the content. On top of that, it confirms to you that we practice what we preach, which should be important to you no matter what you’re buying. If a company doesn’t use its own products and services or practice its teachings, what does that tell you about the company?read more
PPC (also called pay-per-click, paid search advertising and google adwords) is about more than just clicks, conversions and search engines. The sooner you realize that PPC offers more than just a steady stream of website visitors who you don’t even need to think about, the sooner you’ll be able to boost your business’s bottom line.read more
Website design is one of the key elements that determines a website’s success. Good website design is not only about a pretty first impression but also meeting a website’s objectives. In other words, the prettiest solution is not the most important feature. Good web design is about user experience and structure that leads visitors to conversion.read more
Most people, in one way or another, have their own personal love for movies. Whether it’s a specific love for film itself or the memories tied to movies that pull you back to the time and place where you first saw them, moving pictures have been a significant part of our culture for over 100 years. Even the phrase, “let’s go to the movies” is something that seems passed on from generation to generation, like a precious family heirloom meant to be treasured.read more
To interact with your website visitors is very powerful in any website and digital marketing strategy. Traditional media like TV, newspapers and radio can customize responses to each visitor as there is no interaction involved. There’s a couple of ways to make your website interactive so that your visitors and future prospects can communicate with you.read more
After doing a good job building an email database, you’ve got a decent list of prospects and clients to contact. You know what you want to say and you believe you can remain relevant and interesting. You’ve got ideas for list segmentation and data tracking is in place. You think you’re fully setup for email marketing success, but are you missing something?read more