The continuing evolution of social media networks, growing popularity of user review websites and more informative search results, makes it easier than ever for people to do their due diligence on your business.
Here’s the thing about analytics: everybody knows and says data is important, but how many of you are actually backing it up in your strategies and campaigns?
A large-scale digital marketing strategy is a complex undertaking, which is why before you know it – and even though you have the best of intentions – things can get messy. Too much of this tactic, not enough of that one; a dash short on cohesion, a lack of collaboration. One tiny misstep can often send an entire digital marketing strategy careening off track. However, when the perfect mix of digital marketing solutions comes together, success can flow.
Over the last several years, the rumbling has been that, eventually, more people will browse the web and search from their mobile devices than either their desktop or laptop computers.
It wasn’t a question of “if”, but rather “when”.
The savvy salesperson knows traditional selling methods are no longer worth the time, money and effort. With almost 90% of potential buyers conducting their pre-purchase research online and 60-70% of sales taking place from these inquiries, using social media for lead generation is a no-brainer. Social selling gives you unfettered access to buyers when they are doing their online research so you spend all your time dealing with people who are ready to buy rather than wading through hours of cold call rejections.