It is well documented that more and more people searching online are looking for local businesses (especially on mobile devices). Your business can benefit greatly with local SEO services allowing you to stand out in the search results.
As we embark on the journey of another year, we wanted to re-visit the principles of the WSI Lifecycle™ as they relate to defining a digital agency’s role in boosting your marketing efforts. With so many marketing tactics available, and even more digital agencies to deliver them, it’s no wonder companies – both large and small – are overwhelmed and don’t know where to start. The funny thing about choice is the more variety you have, the harder it is to make a decision. Let’s try to clear some of the fog, shall we?
PPC campaigns are often the source of wasted marketing dollars that drip, drip, drip into the abyss, never to be reclaimed. Okay that’s a little dramatic, but leaky bucket PPC campaigns are all too prevalent. You can’t just set and forget your PPC campaign, regardless of whether you’re working with the omnipotent AdWords or experimenting with social PPC.
To say that the meaning of the expression “word-of-mouth” has changed over the past 10 years is an understatement. Word-of-mouth used to describe the act of sitting down to lunch with five of your friends or colleagues and telling them good (or bad) things about the latest product or service you purchased. These friends might relay your message to one other person in their circle, and in total, you are responsible for spreading news about this product or service among 12-15 people over the course of a day
Publishing a constant flow of new content is no longer just a nice idea for businesses to demonstrate their expertise; it has become a vital online marketing activity for improving search engine rankings, driving website traffic and nurturing existing leads.