PPC campaigns are often the source of wasted marketing dollars that drip, drip, drip into the abyss, never to be reclaimed. Okay that’s a little dramatic, but leaky bucket PPC campaigns are all too prevalent. You can’t just set and forget your PPC campaign, regardless of whether you’re working with the omnipotent AdWords or experimenting with social PPC.

Marketing budgets are precious things and should be handled with extreme care. We certainly don’t want you leaking any marketing dollars from your PPC campaigns, which is one of the reasons we created our latest whitepaper: 7 Awesomely Advanced Ways To Get More From Your PPC Campaigns. The whitepaper is as much about mastering the basics of PPC as it is how paid search advertising can integrate and enhance many other aspects of your digital marketing strategy. For example, PPC and SEO actually work in beautiful harmony when implemented correctly, which is something a large section of the Internet would have you believe otherwise.

We understand that PPC can be daunting, difficult and just plain overwhelming. There’s a steep learning curve, regardless of whether you’re learning to do it yourself or even just trying to understand how it can help your business. But just because it’s complex doesn’t mean you shouldn’t give it a shot; the fact that some businesses avoid it is even more of a reason to try it out. Wouldn’t you do anything to get an edge on your competitors?

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