As we embark on the journey of another year, we wanted to re-visit the principles of the WSI Lifecycle™ as they relate to defining a digital agency’s role in boosting your marketing efforts. With so many marketing tactics available, and even more digital agencies to deliver them, it’s no wonder companies – both large and small – are overwhelmed and don’t know where to start. The funny thing about choice is the more variety you have, the harder it is to make a decision. Let’s try to clear some of the fog, shall we?
PPC campaigns are often the source of wasted marketing dollars that drip, drip, drip into the abyss, never to be reclaimed. Okay that’s a little dramatic, but leaky bucket PPC campaigns are all too prevalent. You can’t just set and forget your PPC campaign, regardless of whether you’re working with the omnipotent AdWords or experimenting with social PPC.