The savvy salesperson knows traditional selling methods are no longer worth the time, money and effort. With almost 90% of potential buyers conducting their pre-purchase research online and 60-70% of sales taking place from these inquiries, using social media for lead generation is a no-brainer. Social selling gives you unfettered access to buyers when they are doing their online research so you spend all your time dealing with people who are ready to buy rather than wading through hours of cold call rejections.